Jack Welch’s wife was browsing the net, shopping for X mas from home in hostile weather. Suddenly he picked up the concept and recognised its great future. He immediately sent out a message to his top executives to get to the net and dyb.com. ( do your business . com ) This he said would transform the business, saying that if you can’t use the net you are no longer of this generation, you cant be part of the Company I lead.

This is the future he envisaged to transform the business.

GE moved extremely fast, they began to take the Internet and the business relationship processes to suppliers and customers. They began to look at their core competence in reducing the cost of transaction and increasing customer satisfaction as well as supplier relationships through the net.

Does this mean that Direct sales is going to decline ?

Let us look at the market scenario tomorrow when Internet and other technologies will enable new channels of selling, which are at first sight options to personal selling.

Source from http://www.hkdsa.org.hk/symposium/2003/akhil.pdf