YOU CAN now have multiple Customer Relationship Management顧客關係管理(CRM) loyalty, store value and gift card programs operating on a single CRM customer loyalty card.
That means a single customer can have a card with:

Multiple Relate Retail CRM Loyalty point systems, one that converts to dollars automatically
Multiple Relate Retail CRM Gift Card Values, one purchased and one as a gift from the store as an incentive to visit again
Multiple Relate Retail CRM Store Dollar Programs, one from converted loyalty points, the other self funded
As retailers the most important thing is to attract and more importantly maintain the loyalty of your customers. Relate Retail CRM will do this and so much more.

Ever wondered if an CRM activity worth it?
(Such as a brochure drop or mail-out)
Now your CRM solution can use control groups to find out just how effective it was, exclude 5% or 10% to see if they take up the offers too. Manage the CRM expenses to find out what the CRM campaign cost versus the incremental income to justify further spending to increase market share through directed smart CRM marketing activities.

Now you can hit all your targets with MICROS-Retail Relate CRM, real applications to let you plan, execute, and measure CRM customer-building strategies to outsmart your competition.

Helping you captivate more customers to keep them coming back and bring friends with them.

Relate Retail CRM from MICROS-Retail will give you the advantage your CRM department has been looking for.

Customer Relationship Marketing (CRM) is an evolving and inter-related process. Your needs dictate how to best begin, and MICROS-Retail Relate CRM is ready to get you going.

Do you need a gift card program? Already have gift cards and want to move into loyalty? Want to run CRM campaigns against loyal shoppers, but don’t have any names? Have a customer database and need the front-line tools – gift cards, promotions, offers – to make it work? MICROS-Retail Relate CRM Marketing makes it easy, right from the start. Then as your objectives grow, our CRM solution will scale to grow with you, giving the ultimate CRM solution for your business.

Making every marketing dollar count, MICROS-Retail Relate CRM extracts the right information you need to plan smart marketing from the initial analysis stage, through implementation, harvesting, and evaluation of CRM activity results. Lets you easily spot who your real customers are, what they’re buying – and when. Relate Retail CRM maximises your promotions by accurately tracking coupons, gift cards, contests, and loyalty tactics to show what’s working – and what’s not. Relate Retail CRM is focused on retail right down to its exceptional CRM to Point of Sale integration.

Relate Retail CRM is a true Customer Relationship Management tool that lets you do so many things so well to capture and keep customers. Manage a CRM Gift Card program, fine tune CRM loyalty programs and learn so much more about customers. And direct new marketing campaigns all the way to promotions and mailings, Point of Sale messaging and CRM loyalty offers, ROI measurement and reporting – all within your new Relate Retail CRM application.

Imagine: Store operations and marketing in-sync, and promotions are executed flawlessly in the field.

...letting you build your program on an evolutionary basis.

Manage customer names and history Issue loyalty points
Relate Retail CRM builds segments (fine tune on attributes or purchase history)
Launch and measure CRM campaigns
Run stored value programs for CRM members

Source from http://www.microsretail.com.au