Cusomter Relationship Management顧客關係管理 is like the old prospecting list that we as salesmen used to carry, put down our data with a pencil at night and carry those notes from sale to sale to sale. With computerisation over time we went into better and better techniques to manage the data that helps us to prospect, network and sell.

Reference from http://www.hkdsa.org.hk/symposium/2003/akhil.pdf